Greenely

Greenely is an electricity provider in Sweden. Their app gives households real-time control over their power use, shifting consumption to the cheapest hours of the day. By integrating with home batteries and solar panels, customers can bring their bills close to zero.After their rebrand, Greenely needed to launch with a bang and fast. We had three weeks to land a strategy, an idea, and a finished CTV spot.In Swedish, calling someone a "nolla" (a zero) is an insult. We flipped it. The "Supernolla" became something to aspire to — someone fully in control of their electricity bill.We told it like a nature documentary: a hushed voiceover observing an ordinary man living his zero-bill life, with nothing left to worry about.In three weeks, my team wrote, art-directed, and produced the entire film using AI-generated video. The voice-over is real.