Twigeo

In 2025, Twigeo commissioned me to lead their rebrand. For 12 years, the agency had partnered with some of the world's most influential brands — Duolingo, Nike, Strava, Klarna, Headspace — across offices in Los Angeles, Brooklyn, Stockholm, and Varna. Over the years, they have expanded their offering from tactical paid social and media buying into long-term brand campaigns, bridging the gap between performance marketing and creative agency. Offering a complete growth system.The new Twigeo needed to look creative, expert, and human. Clients always praised how kind and easy the people at Twigeo are to work with. That's a real advantage in a tech-everywhere landscape — and it became our starting point.Every great idea starts with messy notes. A handwritten line brings a human touch, so that's where we began: a stroke that wanders, that doesn't conform. Intentionally imperfect, because people are too. A little unexpected, a lot approachable.I led creative direction and graphic design, with a hand in strategy.